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“Steven was hired to write web copy for us and we have used his services to create even more content for our website. He is quick to understand our big picture and has been a ray of sunshine to work with. I really hope we can continue working with Steven in the future.”

Amelia Carter, Content Manager at Admiral Jet


Website Copy

Every word we digest online has been carefully crafted to keep you informed and engaged.

Steven Westwood | Freelance Copywriter UK

Being a Freelance copywriter, I understand the importance of using words to guide your customers through your website carefully. Some formulas and processes need to be followed to get your customers from being lurkers to buyers. 

There are so many factors when it comes to writing website copy that can make your head spin. When you researched how to write your website copy, I bet you didn't realise that there were so many different (and confusing) views. 

The best web copywriters all have their own methods; I will keep this simple. Your website needs:

  • To be 100% original - search engines hate plagiarism, and you don't want to end up in internet jail do you?

  • Search Engine Optimisation (a little more on this below)

  • To be read by humans, so why do a lot of businesses sound like robots?

  • To be easily understood by the reader - you can have the best product or service in the world, but if nobody understands it, they certainly won't be buying it!

  • A clear and signposted pathway that informs, educates, builds trust and increases sales.

What Is SEO, And Why Do I Need It?

Search Engine Optimisation (SEO) is essentially how you appear at the top of, well, a search engine. There are several ways your website will rank; I will give you a brief rundown:

  1. Keywords need to be included in your text that gets recognised by search engines. This helps the intelligent systems identify what your website is about, so when people search for it, it can pop up. Please don't overload your website with keywords; you still need it to be legible for humans.

  2. There is no precise word count for websites; they can be as long or as short as your customers need them to be. However, it is often advised that a minimum of 500 words helps. Blog posts and articles are a different story. Still, as long as you are updating your content often enough (around 2000 words per month), you have little to worry about.

  3. Make sure your metadata, alt text and alt descriptions are filled in.

  4. The load time of your website needs to be quick; people have a short attention span and zero patience. The longer it takes, the less likely they are to read it.

Your Investment for Website Copy

When I write for a business, I develop a new voice. I can hear it clearly, and it transfers onto the page. This is helping build your brand voice and your tone of voice, giving your business an identity to stand out from the crowd.

Also included:

  • Keyword Research.

  • SEO keywords naturally integrated on-page.

  • SEO Titles.

  • SEO Meta-descriptions.

For website re-writing, proofreading, or editing, please get in touch for a quote.


To get your website up to scratch and rocket-launch your ranking on Google, contact me, and I will transform your web copy from bland to extraordinary.

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"I think marketers are very message-focused. They know what they want people to hear. They have to work backwards from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message."

Andy Weir, American Novelist