• Steven Westwood

How To Write a Winning Blog Post in 8 Easy-to-Follow Steps

Updated: Nov 7, 2020

How to Write a Blog Post | SPW-Copywriting | How to Be A Successful Blogger
Success! (Photo by Ian Bruce)

Blogs are a fantastic way to engage with your audience. Being used as part of a Content Strategy, blogs are an opportunity for you to show off your expertise and experience. Here, I will provide you with the knowledge to write a captivating blog post that will increase your brand awareness, improve your website Search Engine Optimisation (SEO), and give you ideas on how your blog can be formatted.

So, What is a Blog Post?

A blog post is an opportunity for you to publish insights, stories, and thoughts directly to your website about your chosen topic.

Blogs are used in many different ways; they are designed to be informative, promote discussion, help form a community around your blog, build trust in you or your company and so much more. If you are using blogs as part of your business' content strategy, then you can write about:

  • Your products

  • Your services

  • Success Stories

  • Industry news

  • New developments

  • Staff success

  • Advice

  • Corporate Social Responsibility

  • Helping the Community

There are literally hundreds of ways you can create a blog for your business. If you are new to blog writing and want to create one on a personal level, check out my tips for finding your niche. Now that you have decided what to write about let's take a closer look at how to write your blog for maximum effect.

What makes a good blog post?

What is a good blog post | How to Write a Good Blog Post | SPW-Copywriting | Freelance Blog Writer
Photo by Austin Chan

When it comes to blog post writing, it helps to make sure you answer the following questions:

  • Is my post engaging?

  • Is my post written for my audience?

  • Is my post going to keep my audience coming back for more?

  • Is it easy to read?

Your blog should answer questions and solve your readers' challenges. But, more than being a list of FAQs, it also needs to be engaging and entertaining. When answering the questions, it helps to provide steps that are actionable and easy to follow. That is why listicles, plenty of subheaders and short paragraphs are perfect for blog posts.

How to Write a Winning Blog Post

I have taken the time to break down a blog post into easy-to-follow steps. Remember, there are many ways you can write a blog; four of the most popular styles are:

  • The "How-To" Post - How to Write a Blog Post in 8 easy steps.

  • The Listicles Post - 5 ways Blogging Helps Your Business.

  • The "What Is" Post - What is Search Engine Optimisation.

  • The Newsjacking Post - Breaking News - Something has happened in your industry

1. Deciding the Topic

You know your stuff. In fact, you know your stuff so well that it can be hard to decide on where to start. I would recommend you do some market research - who is your audience? what do they want to know?

To find this out, think about the conversations you've had with them, what are some FAQs that keep coming up? If you have social media, what questions are your followers asking?

Once you have done this, you have your topic. Now, what I love about having a topic is how in-depth you can go. The topic you choose can be the overarching subject that you can then use to inform your content strategy.

For example, I'm a Freelance Copywriter, and I have had clients asking me about developing their company blogs. I have started at the very beginning, and then I update that topic weekly - I create a blog series.

2. Create an Attention-Grabbing Headline

Writing an Attention-Grabbing Headline | SPW-Copywriting | Freelance Copywriter | Blog Writer | How To Write a Blog Post
Photo by Stefan Cosma

Your headline serves several purposes:

  1. It grabs the attention of the reader.

  2. It keeps you, as the writer, on track.

  3. It appears whenever the post is shared.

  4. It starts your readers off knowing what you're going to talk about.

Headlines help us decide if we want to read something; it provides the all-important hook that draws your reader in. Keep your headline specific and useful.

3. Your Captivating Introduction

Your introduction needs to continue with the promise that your headline provides. It would be best if you captivate your readers with something that catches their attention - think of interesting facts, stories, a joke. Something that opens up the post to encourage further reading.

Withing your intro, you need to provide an overview of what your blog post will entail (sort of like an abstract or synopsis). This overview will explain how your reader will find the answers to what they have been looking for. Your introduction will encourage your reader to continue reading your post.

4. Write Your Post

Freelance Copywriter | Blog Article Writer | How to Write a Blog Post
Photo by Aaron Burdon

The most important step in content marketing. Write your blog post so that it is engaging, educational and includes the facts to answer the issues your reader is facing. This is also where you'll need to consider the type of blog post you want to write:

  • Is it a list?

  • Is it advice?

  • Does it explain what something is?

  • Is it a how-to guide?

Don't forget; your audience will not have the same level of knowledge that you do. So, keep your content simple, easy to read and signposted with lots of easy to follow subheaders. Subheaders are also important to break large texts down and make your posts skimmable.

5. Proofread and Edit Your Post

This step provides you with the opportunity to make sure your Spelling, Punctuation, and Grammar (SPAG) are correct. As a tip, read your post out loud. You'll learn if what you have written has a natural flow and if your post jumps around too much. This can be off-putting to your readers.

You can ask a friend, or colleague, to read your post before you publish it. Another person can provide perspective on if you post is engaging, flows naturally, and educational.

6. Include Plenty of Images, GIFs, or Videos

People love visuals; they help provide a deeper understanding and can clarify or back-up the points you are making within your blog post. If your posts are shared on social media, images make your blog post stand out. Eye-catching images draw more people in and help increase the number of clicks on your links.

Using Gifs, popular memes, or videos, can help your blog post become more engaging. You can use them to help explain concepts, inject humour and develop trust in your brand or company. They also develop connections with the reader on a more personal level.

If you use stock images (either paid or free), be sure to give credit to the photographer in the caption.

7. Now You're Ready to Optimise Your Blog Post for Search Engines

Make sure that you get your blog posts, Search Engine Optimisation (SEO) ready. There are several things you need to do for this:

  • Include a page title (shown on google).

  • Meta-description for a snapshot of what you're blog is about.

  • Alt text for your images (Search Engines don't read images, placing words behind the text will provide the context of what the image shows).

  • Anchor Text - these are the keywords you select to link to other pages (either on your website or to another website).

8. Include a Call To Action

Once you have finished your blog post, what should your reader to next?

Including a CTA provides a necessary step for your reader to do something. It can be a link to another blog post, link to your products or services, or even a link to contact you, share your post or comment.

Now that you have a better understanding of how to write a winning blog post have a go and have fun with it. If you need someone to write your blog posts for you, Get in touch and have the engaging content you deserve.