Writing Case Studies

What Exactly Will A Case Study Do For Your Business?

So, you may have noticed that I talk a hell of a lot about case studies. There is a good reason for that.

Case studies are the secret ingredient for selling your products and services. 

You have a great product or service, and you genuinely believe that everyone should use it. The problem is, you can tell people until you're blue in the face about how good it is, it doesn't mean they will listen. 


So you make a few sales and get testimonials. Great! You now have some social proof; your customers are helping you to sell more. But what do you do with those testimonials? Do you stick them all together on your website? Do you use them to fill up space in your print materials?


What if there was another, more adaptable way you can provide social proof. That is where case studies come in.


They follow a simple pattern:

  1. The Problem

  2. The Solution

  3. The Result


But merely getting the formatting right isn't enough. It would be best if case studies are written in a way that your customers can relate to. Think back to their pain-points and how your fantastic product or service solves that issue for them.


Case study writing is storytelling that takes the reader on a journey that will turn them from being undecided to a "YES" immediately. Written from your client's perspective, case studies provide that missing edge that "show" how your products or service works.


No more telling people how great you think it is! The reader will be placed in a position where they can see themselves buying into your business and seeing how your product and service will work for them.


How Can You Use a Case Study?


You may have noticed I keep calling case studies versatile and adaptable. That is because they really are!


Once you receive your case study, you can use it over and over again. They are considered 'evergreen' because they don't have an expiration date.


There are a lot of different ways you can use your case study. The first way is either on the homepage of your website or create a page dedicated to them. From here, you can use your case study to create:

  • An article about your products or services and how your clients benefit from it.

  • An email to your client list to showcase your extraordinary success.

  • A newsletter to inform your readers.

  • A landing page as part of your paid online marketing campaign

  • Videos to use as a reformatted case study

  • As part of your print marketing material such as in a brochure.

  • Social media posts to share in your groups and with your followers.

  • Create a bank of presentations based on each case study.

  • Training materials for your staff.

  • And the list goes on...


In fact, you are only limited by your imagination when it comes to using case studies. That is why they are invaluable to your marketing efforts.


Prices start from £500 per case study. You will receive a beautifully crafted case study that is:

  • Thoroughly researched.

  • All interviews conducted.

  • Up to two revisions.

  • Proofreading.

  • Advice on how to use your case study. 

See AWAI's pricing guide and Procopywriters guide for more information on pricing.

My case studies will build intrigue, get your audience invested in a story that speaks to them directly. It will take them on a journey that will lead them to draw only one conclusion; you are the company they want to buy from.

Steven Westwood | Freelance B2B Case Study Writer

"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."

Robert Collier