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“Steven is such a talented writer and has the knowledge and personality that just clicked with us. We were so thrilled with the results from our first project that we can't wait to work with Steven again."

Helen Holmes, Business Development Manager at BBH Scientific

 

Articles and Blog Posts

I love article writing, breaking down complex information through systematic research and presenting it in an easy-to-read format that everyone can enjoy.

Breaking down complex information through systematic research and presenting it in an easy-to-read format that everyone can enjoy? This sounds like a fantastic job! Where do I sign?

 

Article writing and blog post writing, though similar, are entirely different. I will be speaking about both on this page as they share a common goal: to educate.

 

What Are Articles

Articles are in-depth and packed to the brim with facts to leave your readers smarter, happier and more receptive of you and your business. That means the wording used needs to be perfect. 

 

Nielson.com believes that almost 70% of people put more trust in a business through reading articles. That is a lot of potential customers. So you can understand why getting an article right can significantly improve your credibility. Articles help by:

  • Proving you are an expert in your industry.

  • Help with Search Engine Optimisation (backlinking).

  • Convert browsers into buyers.

 

What is a Blog Post?

On the other hand, there are blog posts also to consider. These are a huge commitment that needs to updated regularly. Each post must be unique and can go a long way towards helping you achieve the most from your website.

 

Websites should never become stagnate; they will quickly become a ghost town. You will see nothing but tumbleweed blowing past you if you don’t keep updating it. 

 

Now, deciding to start a blog is the easy part; you then need to come up with a topic. (I would recommend using your industry, products, or services to write about). Once you have found your topic, you then need to write posts at least weekly (remember each post needs to be unique).

 

Do I Need To Know Anything Else?

There are other things to remember, as well about writing blog posts. They need to be SEO friendly, engaging to your audience, fact-filled, 100% original, error-free... The list is endless.

 

Have you got time to be doing all of that?

 

You need someone who knows what they’re doing. You need a copywriter with the skills and experience to get your business noticed. I will make sure that I have the time to write your blog posts or articles so that you can get on with more important stuff, like taking over the world, for example.

Your Investment for an Article

Articles vary in length, topic and the amount of research and interviews needed. Email me with your requirements to get an accurate quote.

Your Investment for Blog Posts

A retainer of £500 per month will get you 4x 500-word blog posts a month (any additional blog posts are charged at £100 each).

Included in your price:

  • SEO keyword research.

  • On-page SEO optimisation.

  • Meta-description and title.

  • 500-word blog posts on topics of your choice.

  • Assistance with idea generation.

See AWAI's pricing guide and Procopywriters guide for more information on pricing.

It has never been a better time to invest in your communication strategy and updating your website by 2,000 words per month will keep it from gathering cob-webs.

 
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Blogs and Articles

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"Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways."

Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot

 

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©2020 by SPW-Copywriting | Birmingham Copywriter | Steven Westwood | Copywriter Consultant UK